The Power of Rituals

Erik Westerduin | Sep 20, 21

Through Pure Kakaw we love to learn and share about living our life to its fullest potential. Rituals are part of life, in many forms, and can support us in many ways.

After talking a lot about this topic and feeling into it we keep getting back to one main point: rituals help us to be fully present and give meaning to our lives.

Erik Westerduin | Jun 23, 21
Hike to Machu Picchu (good memories)

There is much less known of cacao used by the Incas and natives of Peru compared to the Aztec and Maya cultures. But there was definitely cacao. The rare Chuncho variety was first cultivated by the Machiguenga people in these areas. We are very grateful that we can source cacao from these special lands. It is easy to imagine how cacao was used as a powerful and healthy food source.

Erik Westerduin | May 31, 21
Presenting our new cacao origin: CUSCO, PERU!

At the core of Pure Kakaw lies sourcing special cacaos from special farms. And we’re excited to share cacao from a new origin: Peru! To be more specific, the Quelloúno Valley in Cusco.

Erik Westerduin | May 27, 21
Differences in effects between coffee and cacao
Both coffee and cacao are stimulating drinks but the way they interact with our body is not the same. This is because of the difference between the alkaloids caffeine (coffee) and theobromine (cacao).

Erik Westerduin | May 06, 21
Why we choose agroforestry for the best cacao quality

Although we're not living on a cacao farm, we do want to source from places that we love to be and actually want to live! The farms we partner with use agroforestry principles to grow the cacao in your cup. Agroforestry combines forestry with agriculture, imagine a forest growing your food.

Erik Westerduin | Jan 27, 21
Pure Kakaw in Happinez Magazine

The whole Pure Kakaw project symbolizes working form the heart for us. We fell in love with this whole food and it took us on journey. Through Pure Kakaw we aim to build a sustainable project with a fair supply chain and positive impact on nature.

Erik Westerduin | Jun 20, 20
Neuro-food: feeding your brain

When we think about health, we mostly think about our body. We know much less about how our brain functions, let alone how to care for it. By keeping our brain in good shape we directly impact our mental wellbeing, focus, happiness, productivity, creativity, memory, attention, etc. And our food plays a crucial role.